Meng
Meng
The Clown King
The Unbuilt, Undone by Time
Iron Woman Yu
Photography & Video
Three Generations
Artist
Phone: (+86) 15104568267
I realized that in a fast-paced society, office workers and students often have to order takeout to replace the meals they or their families prepare themselves. The boring and emotionless takeout food has become a significant part of the reasons for their lack of happiness and sense of belonging. Therefore, in the virtual brand XIXI, from the perspective of packaging design, I responded to the emotional deficiency of takeout culture in the fast-paced society by using eye-catching and unified visual elements, as well as attaching collectible blind bag cards in the takeout food as a gamified and youthful visual system, making the lunch of busy people full of fun and anticipation.